There was a time when it was difficult to distribute audio effectively over the Internet because the software used for listening was hard to come by and hard drive space was limited.
These days, there are several media players most people can choose from if they wish to listen to audio streams broadcast over the Internet. And while in the past it was impossible to download an audio stream to your hard drive, it can now be done with several programs.
Thousands of Internet only radio stations are available with thousands of additional broadcasters repeating their terrestrial signal via the Internet. There are more and more broadcasters who want in on this new trend, allowing their voices to be heard on online radio stations and other varieties of audio streaming.
Audio streams have become so popular and so advanced these days due to two things - technology and consumer needs.
You are most likely an online business owner and may be wanting to use audio streaming as another tool to get visitors to tour your site, but you can use audio streaming in many other ways, including assisting visually challenged consumers.
Audio streaming can make visually challenged visitors of your site feel special, creating an impact that doesn't come with other aids for those with eyesight problems.
The use of audio can be a benefit for those who work on a hectic schedule. Visitors can listen to your audio presentation while working on another window.
Audio can also be an important element in an increasingly mobile society. Instead of squinting to read the tiny print on their cell phones, visitors can instead opt to listen to a presentation through audio streaming.
Many of your business' potential customers are sure to appreciate some well-thought out audio streaming presentations. It also helps you promote your website with the help of high-end technology, giving it added functionality and giving added incentive for people to visit your website and stay a little longer than they usually do.
Audio streaming may have started out as solely for entertainment purposes, just like blogging started out solely as an online journal/stressbuster - but it's much more than that these days. This allows you to brand your business in ways you never may have thought possible.
Where once there was debate over the use of graphics on a website now the debate may be centered around the use of audio on a website. Today you find very few websites without graphics. It's believed the same will ultimately be true of audio streaming.
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